CD: Cameron Farrelly
Love, Taylor
Taylor Swift
When Taylor Swift announced her latest album Lover, we knew we had to do something special.
We partnered together to tease lyrics from the album daily during release week using a variety of formats to keep fans guessing, including a bespoke mural, billboards in multiple markets, social media teasers, on platform executions and even a print ad in the New York Times.
CD: Cameron Farrelly