EXPERIENTIAL MANAGER: KATE MARRIAGE
Billie Eilish Experience
Billie Eilish
When Billie released her debut album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, she had a crystal clear vision of the world she wanted to build for each song. We teamed up to throw an album release party and 3-day experience for the fans.
The experience contained 14 mini-experiences, or “rooms”, one for each track containing things like fire, racecars, and even puppies. Billie curated each moment from the theme, sights, sounds, to smell.