Derek Wright
wildposting-2.jpg

Lady Gaga Chromatica Release

The Kindness Movement
Lady Gaga

Lady Gaga’s album Chromatica arrived when we needed it most. The albums uplifting message needed to be shared.

We partnered with a design studio to bring our Chromatica inspired messages to life through a series of protest style posters. We took these posters and created a microsite to host them, as well as Gaga’s album, and offer to fans to download and share in their homes.

The creative was also adapted across social media, paid media, and out of home.

Site-3.png

Out of Home

wildposting.jpg
 
DSC08041+%281%29.jpg
ooh1.jpg
ooh2.jpg
microsite.png

The Posters

Creative Partner
Colette McIntyre

Design
Kate Moross